Privacy Policy

Last updated: September 21, 2026

This Privacy Policy describes how Naturera LLC ("Naturera", "we", "us", or "our") collects, uses, and discloses your personal information when you visit naturera.fit, use our services, make a purchase from our website, or otherwise communicate with us (collectively, the "Services").

For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our business practices, Services, or for operational, legal, or regulatory reasons.

When we make changes, we may update the "Last updated" date displayed at the top of this Privacy Policy and take any additional steps required by applicable law.

How We Collect and Use Your Personal Information

To provide our Services, we collect and use personal information from a variety of sources depending on how you interact with our website and Services.

We may use your personal information to:

• Provide, process, and fulfill your orders.

• Process payments and arrange shipping and delivery.

• Communicate with you regarding your orders, returns, refunds, and customer support requests.

• Operate, maintain, and improve our website and Services.

• Improve our products and customer experience.

• Send marketing and promotional communications where permitted by applicable law.

• Display advertisements that may be relevant to your interests.

• Analyze website usage and advertising performance.

• Detect and prevent fraud, abuse, unauthorized activity, or security incidents.

• Comply with applicable laws, regulations, and legal obligations.

Personal Information We Collect

The types of personal information we collect depend on how you interact with our Services.

Information You Provide Directly

Information you provide directly to us may include:

• Your name.

• Email address.

• Phone number.

• Billing address.

• Shipping address.

• Order and transaction information.

• Products purchased.

• Payment confirmation and transaction details.

• Return, refund, and exchange information.

• Customer service communications.

• Reviews, feedback, or other information you choose to provide.

• Account information if you create an account through our website.

Payment information may be processed directly by our payment service providers. We may not directly store complete payment card information.

Information We Collect Automatically

When you visit or interact with our website, we and our service providers may automatically collect certain information, including:

• IP address.

• Browser type.

• Device type.

• Operating system.

• Device identifiers.

• Pages viewed.

• Website interactions.

• Referring websites or links.

• Approximate location information based on your IP address.

• Shopping and browsing activity.

• Information collected through cookies, pixels, tags, and similar tracking technologies.

Cookies and Tracking Technologies

Like many websites, we use cookies and similar technologies to operate, improve, analyze, and personalize our Services.

Cookies and similar technologies may help us:

• Remember your preferences.

• Maintain shopping cart functionality.

• Understand how visitors interact with our website.

• Analyze website traffic and performance.

• Improve website functionality.

• Detect security issues.

• Measure advertising performance.

• Provide relevant marketing and advertising.

We may also allow third-party analytics and advertising partners to use cookies, pixels, and similar technologies on our website.

Depending on your location, you may have the ability to manage or reject certain non-essential cookies through your browser settings or cookie preferences available on our website.

Disabling certain cookies may affect the functionality of some parts of the Services.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to process transactions, verify payments, fulfill orders, arrange shipping, provide order updates, handle returns or refunds, and provide customer support.

Marketing and Advertising

Where permitted by applicable law, we may use certain information for marketing and advertising purposes.

This may include sending promotional communications and displaying advertising through third-party platforms.

We may use advertising and analytics technologies such as:

• Meta Pixel and Meta advertising services.

• Google Analytics.

• Google Ads.

• Shopify analytics and advertising tools.

• Other advertising and measurement platforms.

You may be able to opt out of marketing emails by using the unsubscribe link included in our promotional communications.

Security and Fraud Prevention

We may use personal information to detect, investigate, prevent, or respond to fraudulent, unauthorized, suspicious, or illegal activity.

We may also process information to maintain the security and integrity of our website, customers, transactions, and Services.

Communicating With You

We may use your information to communicate with you about:

• Purchases.

• Orders.

• Shipping.

• Returns.

• Refunds.

• Product information.

• Customer support requests.

• Service-related notices.

• Other communications related to your relationship with Naturera.

How We Disclose Personal Information

We may disclose personal information to third parties that help us operate our business and provide the Services.

These parties may include:

• Shopify and other ecommerce technology providers.

• Payment processors.

• Shipping companies.

• Logistics and fulfillment providers.

• Customer service providers.

• Marketing and advertising platforms.

• Analytics providers.

• Website hosting and technology providers.

• Fraud prevention and security providers.

• Professional advisers such as accountants, lawyers, and consultants where appropriate.

• Other service providers that assist with our business operations.

We may also disclose information if required by applicable law, regulation, legal process, or governmental request.

We may disclose information where reasonably necessary to protect our rights, property, customers, business, or Services.

If our business is involved in a merger, acquisition, restructuring, financing, bankruptcy, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

Relationship With Shopify

Our store may be powered by Shopify, which provides ecommerce infrastructure and technology that enables us to operate our online store and provide our Services.

Shopify may collect and process information about your interaction with our store in accordance with its own privacy practices.

You can learn more about Shopify's privacy practices by visiting Shopify's official Privacy Policy at:

https://www.shopify.com/legal/privacy

Payment Processing

Payments made through our website may be processed by third-party payment processors.

Depending on the payment method you select, these providers may collect information necessary to process your transaction, including payment information and billing details.

Payment providers process information according to their own terms and privacy policies.

Shipping and Fulfillment Providers

We may share necessary order information with shipping carriers, fulfillment partners, manufacturers, suppliers, warehouses, and logistics companies for the purpose of fulfilling and delivering your order.

This information may include your:

• Name.

• Shipping address.

• Phone number.

• Email address.

• Order contents.

• Delivery instructions where applicable.

Third-Party Websites and Links

Our website may contain links to websites, applications, platforms, or services operated by third parties.

If you follow a link to a third-party website or service, their privacy and security practices may differ from ours.

We recommend reviewing the privacy policies and terms of any third-party websites or services you use.

Naturera LLC is not responsible for the privacy practices, security, accuracy, or content of third-party websites or services.

User-Generated Content

Our Services may allow customers to submit reviews, ratings, photographs, feedback, testimonials, comments, or other content.

Information you choose to make publicly available through reviews or other public areas of our website may be visible to other visitors.

Please avoid including sensitive or confidential personal information in publicly accessible content.

Children's Privacy

Our Services are intended for a general audience and are not directed specifically toward children.

We do not knowingly collect personal information from children below the minimum age required by applicable law.

If you believe a child has provided personal information to us without appropriate authorization, please contact us so we can review the situation and take appropriate action where required by law.

Security of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or loss.

However, no method of electronic transmission or storage is completely secure.

Therefore, we cannot guarantee absolute security of information transmitted through the internet or stored electronically.

Retention of Your Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on factors including:

• Whether we need the information to provide our Services.

• Order and transaction requirements.

• Accounting and tax requirements.

• Fraud prevention and security needs.

• Legal and regulatory requirements.

• Dispute resolution.

• Enforcement of agreements.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

Your Privacy Rights and Choices

Depending on where you live, applicable privacy laws may provide you with certain rights concerning your personal information.

These rights may include:

• The right to request access to personal information we hold about you.

• The right to request correction of inaccurate personal information.

• The right to request deletion of certain personal information.

• The right to obtain information about how your personal information is processed.

• The right to request a copy of certain personal information.

• The right to withdraw consent where processing is based on consent.

• The right to object to or restrict certain processing.

• The right to opt out of certain marketing communications.

• The right to opt out of certain targeted or personalized advertising where applicable.

• The right to lodge a complaint with an applicable privacy or d